Our Services: Real Estate Market Research & Resort Consulting

Visual Market Intelligence International, LLC specializes in providing real estate market intelligence and resort marketing advice to investors and developers in the Middle East, Mediterranean, Central America, South America, and the Caribbean. Our research and consulting services include:

  • Market Feasibility Study - A general economic overview iterating the strengths and weakness of area are assessed. Tourism trends are highlighted to complement the market feasibility exercises. Our consumer demand analysis addresses origin, age, income, life style and behavioral indicators tied to unit sales. The consumer demand component provides one of the most advanced progressive methodologies found anywhere in the world. The competitive market analysis component addresses the market driven demand by product types, unit mix and amenities. Our competitive market analysis also provides supply, demand and absorption. Overall, our market feasibility study provides recommendations on pricing, size, unit mix, amenities, target markets, competitive positioning and highest/best use.

  • Target Market Analysis - This is the geo-demographic component addressing country origin, age, income, life style and behavioral indicators. The analysis leverages the life style and behavioral indicators for marketing messaging.  A consumer demand component can be added to provide recommendations based on an advanced level of detail difficult to find globally. In addition, we identify local trends thru interviewing well qualified local real estate professionals for further validation.

  • Tourism Analysis - Our tourism analysis researches local and regional air travel trends. Travel time is assessed for potential market opportunities. Where available growth rate profiling is provided. In many geographic areas, we have statistical knowledgebase historical archives.

  • Database Management, Profiling and Analysis Reporting - One competitive advantage we offer is market research that transpires into marketing tracking and reporting support. So much of market research is interrelated with marketing. We feel this is an unaddressed area in the development process. Our direct experience into the target market and market research can transfer directly into systems of efficiencies within the marketing strategy and execution. We can setup your customer database and provide insight into what is and what is not working within your marketing execution. Ongoing database management services extend all the way to email tracking and reporting for future optimization. 
  • List Purchase Recommendations – Having a core knowledgebase in resort market and marketing intelligence naturally leads into long term relationships within list sourcing. We can support you if you are looking for additional customers and/or new blood in your database. Our access includes email lists of high-net worth individuals residing all over the globe. We have the historical archives to project the response you should receive. Purchasing terms and counts are clearly provided. We can support list purchases that also complement your existing marketing campaigns.

To view a more detailed report of all VMI's resort marketing services, please click on our Menu of Services.

You can review our country specific services by clicking here: Mexico, Costa Rica, UAE.